How Former BMW Chief Of Design Chris Bangle Tackled Design Management
InFrame.tv recently conducted an interview with American car designer Chris Bangle who formerly led design at BMW. His seventeen year stint let to the re-invigoration of the brand the introduction of some controversial styling directions. Often cited as his generation’s most influential and important contributor to automotive design, the interview also shows Bangle to be a skilled and insightful design manager.
Bangle speaks and illustrates on his palm the concept of ‘vortex management’ which he notes was a key component in the design of new concept and production vehicles at BMW. By the end of the interview, he actually fills both his palms with drawings demonstrating he’s a pretty resourceful on-the-fly presenter.
In addition the main interview, there are four video outakes where Bangle discusses topics ranging from his student days at Art Center to how he feels is the best way to empower designers to do their best work.
Watch below:
[via BMWblog and Autoblog]
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| TOPICS: | Automotive, Design & Architecture |
| TAGS: | bmw, chris bangle |










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