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How Former BMW Chief Of Design Chris Bangle Tackled Design Management

How Former BMW Chief Of Design Chris Bangle Tackled Design Management

By Dave Pinter on October 22, 2010

InFrame.tv recently conducted an interview with American car designer Chris Bangle who formerly led design at BMW. His seventeen year stint let to the re-invigoration of the brand the introduction of some controversial styling directions. Often cited as his generation’s most influential and important contributor to automotive design, the interview also shows Bangle to be a skilled and insightful design manager.

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Bangle speaks and illustrates on his palm the concept of ‘vortex management’ which he notes was a key component in the design of new concept and production vehicles at BMW. By the end of the interview, he actually fills both his palms with drawings demonstrating he’s a pretty resourceful on-the-fly presenter.

In addition the main interview, there are four video outakes where Bangle discusses topics ranging from his student days at Art Center to how he feels is the best way to empower designers to do their best work.

Watch below:




[via BMWblog and Autoblog]

Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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