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The Conan Blimp Takes Off

Breakfast NY has collaborated with TBS and Conan O'Brien's team to literally launch a highly connected blimp into the east coast skies during the...

Paloma M. Vazquez
Paloma M. Vazquez on October 11, 2010. @pmvazquez

Breakfast NY has collaborated with TBS and Conan O’Brien‘s team to literally launch a highly connected blimp into the east coast skies during the month of October. Visitors to blimp.teamcoco.com can track the blimp via a live camera and real-time map streaming its locations. As the ship flies around, it identifies fun places to check itself into on Foursquare, while users who see it flying overhead are encouraged to check in to receive a special Conan Blimpspotter badge.

We found this to be a fun way for the Conan property to engage with fans, excite potentially new audiences and to encourage Conan fans to carry and extend the conversation themselves by checking into (and talking about) the blimp.

Breakfast New York

Thinking...