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Ford Exec Sends PSFK Writer Personal Video Invite

Ford Exec Sends PSFK Writer Personal Video Invite

By Piers Fawkes on November 16, 2010

With some clever editing Ford’s Group Vice President of Marketing Jim Farley sent an invite to our senior editor asking him to come to Spain to see the new Ford Focus 2012. It’s a smart way to get an influencer’s attention.

As well as PSFK’s Dave Pinter, Farley also asked our readers to go to a special Facebook page to test drive the car (even go on a trip).

Smart marketing, no?

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing
TAGS:	ford, ford focus, Jim Farley

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