menu

Ford Exec Sends PSFK Writer Personal Video Invite

Ford Exec Sends PSFK Writer Personal Video Invite
Advertising

Through YouTube, Ford's Group Vice President of Marketing asks Dave Pinter to test drive a Ford Focus.

Piers Fawkes, PSFK
  • 16 november 2010

With some clever editing Ford’s Group Vice President of Marketing Jim Farley sent an invite to our senior editor asking him to come to Spain to see the new Ford Focus 2012. It’s a smart way to get an influencer’s attention.

As well as PSFK’s Dave Pinter, Farley also asked our readers to go to a special Facebook page to test drive the car (even go on a trip).

Smart marketing, no?

Ford Focus

Trending

Nike Self-Lacing Shoes Prove The Future Is In Automation

Fashion
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.