menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Interactive Advertising Window Dispells Passive Street Promotion

Interactive Advertising Window Dispells Passive Street Promotion

Clever use of sensors augments the potential for footfall interaction with advertising displays.

Stephen Fortune

Hyper Island have debuted an interactive advertising platform that is simple in concept but very effective in execution. The new work for the WESC clothing line tracks pedestrians via an infrared transmitter, affording novel potential to connect with those who pass by the display. Check out the video below to see how the display works.


Interactive Display Window Concept from bareilza on Vimeo.

Hyper Island

[via Fubiz]

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store