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Interactive Advertising Window Dispells Passive Street Promotion

Interactive Advertising Window Dispells Passive Street Promotion
Advertising

Clever use of sensors augments the potential for footfall interaction with advertising displays.

Stephen Fortune
  • 14 january 2011

Hyper Island have debuted an interactive advertising platform that is simple in concept but very effective in execution. The new work for the WESC clothing line tracks pedestrians via an infrared transmitter, affording novel potential to connect with those who pass by the display. Check out the video below to see how the display works.


Interactive Display Window Concept from bareilza on Vimeo.

Hyper Island

[via Fubiz]

+#advertising
+#design
+Advertising
+Design
+Drive Sales
+Electronics & Gadgets
+fashion / apparel
+Hyper Island
+interactive advertising
+Retail
+technology
+video advertising
+work
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