New MTV Awards Show Honors Digital Culture

New MTV Awards Show Honors Digital Culture

The O Music Awards (or OMAs), is a digital music-focused event that aims to highlight the milestones and achievements of the "art, artistry and technology of digital music."

Don Michael Acelar De Leon
  • 25 february 2011

MTV has recently announced the upcoming debut of their newest awards show, the O Music Awards (or OMAs), a digital music-focused event that aims to honor the milestones and achievements of the “art, artistry and technology of digital music.”  on April 28th this year. From MTV:

The first-ever MTV Video Music Awards hit the airwaves back in the dark ages of 1984, when dinosaurs roamed the land, men regularly and without irony wore tank tops and mullets, music came out of boxy little plastic cartridges, and the concept of an “Internet” meant getting your tennis ball stuck in a net. Even though 1984 was an oppressive society, with  no “Like” button to easily express your solidarity with, say, pizza, or your friend’s purchase of a new pair of sneakers, the VMAs were still a Very Big Deal; Madonna humped a stage! The music was loud! Artists dressed to regret, not impress, and MTV’s new awards show grew from a Very Big Deal into a worldwide music phenomenon.

But back then, there was no Internet or Angry Birds to distract people, so people had way more time on their hands. Today we are a modern people! I mean, even the Internet is starting to feel passé. (No one even uses Myspace anymore!) So the idea of a traditional televised music awards show feels a little… yesterday.

Your life and your music are all online. The Internet is an endless well of music (as well as the answer to “Why doesn’t MTV play videos?”). And that’s why MTV  is ushering in the next wave of music award shows. And we’re doing it online with the  first-ever OMAs, an all-out, unhinged online awards show, complete with never-before-seen music collaborations and performances, and music moments honoring artists, fans, and innovators driving – and changing – digital music.

We’re calling this music revolution the OMAs, but you’ll probably end up calling it the OMGs.

The show is currently scheduled for April 28th.



Get A Better Idea Of How You Are Wasting Your Time

Syndicated Today

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Today

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Today

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going


Floyd Hayes

Experiential Marketing Creative

Advertising Today

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Today

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Today

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Today

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax


Rio Olympics
Innovation Coverage From The Rio Games

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

No search results found.