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Michael Wolff’s “Three Muscles” of Creative Design [Video]

Michael Wolff’s “Three Muscles” of Creative Design [Video]

By Don Michael Acelar De Leon on March 29, 2011

Michael Wolff, founder of prominent brand business Wolff Olins, offers his interesting take on three “muscles” needed to function well in the world of design and innovation: curiosity, appreciation, and imagination.

Watch his creative philosophy in the video below:



Wolff Olins

[via The Denver Egotist]

 

TOPICS:Arts & Culture, Design & Architecture
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Don Michael Acelar De Leon

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Don Michael Acelar De Leon is a regular contributor to PSFK. Don is a writer, voice artist, and musician from the Philippines. He is also a volunteer and former national trustee of AFS Intercultural Programs, the largest student exchange network in the world.

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