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Debate has focused on the mechanics of the charging scheme rather than whether its $40m cost is really of long-term value

Piers Fawkes, PSFK
Piers Fawkes, PSFK on March 28, 2011. @piers_fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that provides a go-to source for new ideas and inspiration. He also is president of PSFK Labs.

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