Your go-to source for new
ideas and inspiration
Pets Win When You Check-In on Foursquare [Video]

Pets Win When You Check-In on Foursquare [Video]

By Dory Carr-Harris on March 29, 2011

The marketing team for Granata dog food in Germany, has designed a unique collaboration with Foursquare that will make both owners and pets howl with delight. Every time you and your furry friend pass a bowl-equipped billboard for Granata food, you can check in on Foursquare and the billboard will dispense a free sample of the kibble into the attached dish.

This way your pup can decide for him or herself as to whether you should invest in the stuff for their next meal.

For a full explanation of the black box technology involved, take a look at the video below:

[via Mashable]

Dory Carr-Harris

Recent Articles By Dory Carr-Harris Follow Dory Carr-Harris via RSS

Dory is the Managing Editor of PSFK.com. She'll write about anything as long as it's smart or funny. You can follow her on Twitter @dory_carrharris, and you can ping her about any old thing at dory@psfk.com.

Comments

TOPICS: Advertising, Branding & Marketing, Electronics & Gadgets, Food & Drink, Retail, Web & Technology
TAGS: