Winner’s pattern to be featured on products in the fashion designer’s Fall collection.
Community-based company Threadless has joined forces with New York fashion designer Steven Alan in a competition to design a pattern for a range of his products.
Alan is well-known for his menswear collections, in which he gives vintage-style clothing a modern twist. The Reverse Seam Shirt is one of his signature designs in the fashion industry.
Threadless is a community where artists and designers can submit t-shirt designs, which are then put to a vote, with the most popular ones being actually created and available to buy on the site. This gives customers the opportunity to get their hands on some unique and creative t-shirts, and artists a wider audience and the chance to make money from their designs.
This collaboration encourages the submission of pattern designs, with successful ideas to be printed on fabric for use in Steven Alan’s 2011 Fall collection and displayed at NYC Fashion Week’s “Fashion’s Night Out” on September 8th.
[via Colour Lovers]