![What Does It Mean To Be Young In China? [Video]](https://us1.admin.mailchimp.com/_ssl/proxy.php?u=http%3A%2F%2Fgallery.mailchimp.com%2Feea9d36cc466e9d98f1ed125d%2Fimages%2F4.1.jpg)
What Does It Mean To Be Young In China? [Video]
Over the past two years, our agency, enovate has been driven by this eternal question: What does it mean to be young in China? This is a question we at enovate are asked on a weekly basis and it’s our mission to help international brands, agencies, academics, sociologists, futurists, anyone with a pulse and an interest in youth culture, to understand the drivers and cultural context of today’s Chinese youth.
After viewing the popular BOX1824 video, “We All Want To Be Young“, we were inspired to respond and create a crash-course on the evolution of contemporary Chinese youth culture.
Entitled, “We All Want To Be Young in China“, our video remixes old clips any post-80s or post-90s generation Chinese youth would recognize with modern representations of China’s burgeoning youth culture. We hope you enjoy.
We All Want To Be Young in China from enovate on Vimeo.
enovate is a Shanghai based, Chinese youth-focused, insights and design agency. To learn more about our services and the launch of our syndicated products, click here.
| TOPICS: | Advertising, Branding & Marketing, Media & Publishing, Youth |
| TAGS: | Box1824, china, Chinese youth, chinese youth insights, enoVate, we all want to be young in china |
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