Ed Cotton: Towards A New World Of Things

This initiative from Droog Design might be a little ahead of its time, but all the ingredients are there to make it happen; consumers want to make and participate in the design and manufacture of their own products, designers want to be able to reach a mass audience and manufacturers are sitting on excess capacity they want to use.

It suggests a time when we become partners with designers on the co-creation of products and an opportunity to make only what we need.  Watch below:

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Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.