menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

The New York Times Delivered A La Carte [Idea]

The New York Times Delivered A La Carte [Idea]

Ads of the World is asking the Times to serve up its paper in sections.

Timothy Ryan, PSFK Labs

Imagine if The New York Times could be purchased by individual section? Ads of the World recently asked this question in a project called: The New York Times: Read What You Need. Its key insight is that millions of sections of the paper go unread each day, and its solution was to ask The New York Times to sell each section individually.

Does this idea have the potential to reduce waste? Could this idea be profitable to the Times somehow?

AdsoftheWorld

[via BookofJoe]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store