Here is a look at some standout brand-building and communications stories that caught our attention this week.

Ideas Shaping Strategy, Creativity & Innovation

• The Unlit Social Graph
• The Rise of the ‘Second Internet‘
• Why Planners & Creatives Should Become Best Friends
• Advertising is Not the Thing that You Do – It’s the Story of the Things You’ve Done
• 5 Ways to Fail at Design
• Video: Cultural Differences by National Geographic
• The Language of Interaction
• The Mathematics of Being Nice
• The Future of Currency
• Will Facebook Ever Become An E-commerce Powerhouse?
• Why the Mobile Web is Not the Traditional Web
• On the Bubble…(technology and advertising)
• MoMA’s Paola Antonelli on Humanized Technology
• Brian Solis on Developing More Klout

Innovative, Inspiring Ideas: New Products, Projects & Services

• The 10 Most Innovative Web Companies
• Why Brands are the New Labels (and Publishers, and Producers…)
• Apple Going After Color, Instagram with iPhone’s Social ‘Photo Stream’
• Instadesk Becomes First Ever Instagram Client for MAC OS X
• Skillshare: Democratized, Collaborative Learning
• Musicians Get a New Daily Deals Site
• TVTak: Like Shazam for TV
• How to Launch a Film Online
• What Professional Orchestras Should Learn from YouTube
• A Cooperative for Developers Looks to Put App Makers Back in the Driver’s Seat
• 5 New Technologies that Will Change the World of Mobile Advertising
• How HTML5 Will Kill the Native App
• Apple’s 3 Biggest Weaknesses
• Quora: The Stats Behind the Buzz

Brand (& unbranded) Content – For Better Or Worse

• Belgian Flair’s Fashion Tag on Facebook (tagging clothes & accessories)
• IKEA’s StoreView
• Lady Gaga and MAC Campaign to Raise AIDS Awareness
• Google’s Gmail Motion Prank Hacked Into Reality
• LEGO Ship In A Bottle
• Royksopp ‘The Drug’ Video Competition Winner
• Coca-Cola Friendship Machine
• Disney Helps Reboot Commodore & Amiga Brands
• Spike Lee’s Absolut Brooklyn Campaign
• Twitter to Offer Brand Pages (Like Facebook’s)

Digital Media, Tech & Marketing News & Resources

• Marketers Shift More Dollars Toward Social Media
• Larry Page Just Tied All Employees’ Bonuses to the Success of Google’s Social Strategy
• US to Use Facebook, Twitter to Issue Terror Alerts
• Twitter Arms Marketers with More Tools to Target Users
• Facebook Launches Open Compute Project
• Facebook for iPhone Gets Events Check-Ins, Maps & Unfriending
• Facebook Prepares to Launch Groupon Rival
• How to Create Effective Facebook Wall Posts
• LinkedIn Takes Its Shot at Facebook, Going Live with Shares and Sign-Ins
• Dennis Crowley: Don’t Think of Foursquare As a Game
• Google Removes Grooveshark from the Android App Market
• Angry Birds Rio: 10MM Downloads in 10 Days
• Living Social Secures Additional $400MM Investment