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3D Projection Mapping With The Hyundai Accent [Video]

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Hyundai's live event featured a 3D video projection on the side of a building, a hanging car and a stuntman.

Emma Hutchings
  • 19 may 2011

Media communications experts Bread and motion graphics technology group FlipEvil created this remarkable 3D video projection featuring the Hyundai Accent. Shown to a live audience at an event attended by more than 1000 people, the projection mapping took 4 months to produce. The event itself involved over 120 crew members, 6 hd projectors, 10 hd cameras, 6 cranes and a very brave stuntman in a hanging car. Take a look at the impressive graphics and the illusion of movement in this video of the event:


Hyundai Accent 3D projection mapping from flipEvil on Vimeo.

Bread

FlipEvil

[via Behance Network]

+#advertising
+#culture
+#design
+#technology
+3D mapping
+3d projection
+Advertising
+Automotive
+bread
+culture
+Design
+hyundai
+technology
+video
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