Built-in sensors search for other blu cigarette packs and vibrate and light up when another e-smoker is close-by.
blu is a company that makes electronic cigarettes, which release a nicotine-laden water vapor, eliminating tar and smoke. Their newly-developed “smart pack” contains a radio device that emits a signal and can search for other packs. If one is within 50 feet, the pack vibrates and flashes with a blue light. So people who smoke these e-cigarettes can meet up to chat, and smokers can easily find retail outlets that stock the blu cigarettes if they want more.
Using these proximity communications, similar to the technology the new Nintendo 3DS and various smartphones have on board, the packs can exchange information about the person, including their contact details on social networking sites. The founder of blu, Jason Healy, believes social smoking will be a success:
You’ll meet more people than ever, just because of the wow factor. It’s like with any new technology.