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Coca-Cola Transforms Headquarters With The Largest Single Building Illumination Ever

Coca-Cola Transforms Headquarters With The Largest Single Building Illumination Ever

By Emma Hutchings on May 12, 2011

To celebrate 125 years, Coca-Cola has transformed its headquarters in Atlanta, Georgia, creating the largest single building illumination in the world. Covering more than 210,000 square feet, it is a spectacular visual “thank you” to everyone. All four side of the 26 story high tower will be illuminated every Thursday, Friday and Saturday evening in May.

Nearly 1 million lumens of light are simultaneously projected onto the building, in a visual design created and carried out by Obscura Digital. The display features images from 125 years of Coca-Cola advertising. People who upload their Coca-Cola photos to the Facebook fan page could have their pictures included in the show as well.



Coca-Cola On Facebook

Emma Hutchings

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Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.

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TOPICS: Advertising, Branding & Marketing, Design & Architecture, Electronics & Gadgets, Food & Drink
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