To celebrate 125 years, Coca-Cola has transformed its headquarters in Atlanta, Georgia, creating the largest single building illumination in the world. Covering more than 210,000 square feet, it is a spectacular visual “thank you” to everyone. All four side of the 26 story high tower will be illuminated every Thursday, Friday and Saturday evening in May.
Nearly 1 million lumens of light are simultaneously projected onto the building, in a visual design created and carried out by Obscura Digital. The display features images from 125 years of Coca-Cola advertising. People who upload their Coca-Cola photos to the Facebook fan page could have their pictures included in the show as well.