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Ed Cotton: 5 Lessons From Planningness

The practical side of Planningness is unique strength and it’s one event where speakers have the opportunity to “work the crowd”- who are...

Ed Cotton, BSSP
Ed Cotton, BSSP on May 24, 2011. @cotton

It was great to be one of the 180 people that got to participate in the Planningness event in Minneapolis last week. Mark Lewis and Claire Grinton, yet again, showed us how to put on an event that combines raw ingredients with the opportunity to turn those ingredients into something useful.

The practical side of Planningness is unique strength and it’s one event where speakers have the opportunity to “work the crowd”- who are willing and highly able.

What did we learn?

1. Planners can work pretty well together- departments should encourage much more of this- real and virtual collaboration.

2. The current “well of knowledge” now contains familiar themes that are in danger of repeating themselves- doing vs. saying, decoding behavior, telling stories are all vital and highly relevant- but they need to be translated in practical apps that can be fitted directly into a planner’s toolkit.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.

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