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Ed Cotton: The New World Of News, 340 Posts A Day

Ed Cotton: The New World Of News, 340 Posts A Day

We knew speed was now of the essence concerning news media, but it’s not just speed, it’s also the quantity of stories that now matter.

Ed Cotton, BSSP

We knew speed was now of the essence concerning news media, but it’s not just speed, it’s also the quantity of stories that now matter.

For the major online players, there’s an urgent need to flood the web with content, just to make sure your site gets the traffic it needs to stay at the top.

Covester has a useful post, where it reveals something about the new scale of news picking on Business Insider as an example of a site that’s now producing over 2000 posts a week- something in the order of 340/day.

Huffington Post is posting around 2,500 per week.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.

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