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Oki-Ni: Fully Shoppable Video

Oki-Ni: Fully Shoppable Video
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The Game is a "fully-shoppable" fashion short allowing the viewer to click on models and clothing, profile the garms and then click to buy.

Ruby Pseudo
  • 23 may 2011

Never let it be said we don’t give props where they’re due. Whilst K-Swiss and Wrangler have been served in recent days; let us redress this with a really nice execution from Korean fashion dons oki-ni. The Game is a “fully-shoppable” fashion short allowing the viewer to click on models and clothing, profile the garms and then click to buy. At time of writing the film was as yet not embeddable so the link above is what you need. After Wednesday apparently it will be.

The video is a collaboration between oki-ni, director Anthony Cook and Ridley Scott’s RSA/Black Dog production house; utilising the retail technology pioneered by wireWAX. Also the clobbers tight, which i guess is the point really.

Hat’s off.

The Game

Originally published on Ruby Pseudo Wants a Word. Republished with kind permission.

Contributed by Shaun Savage

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