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From Moleskine To Marketplace: The Airbnb Story [Video]

Joe Gebbia, the co-founder of Airbnb talks to the PSFK CONFERENCE audience about the creative process behind the company and the power of even the most casually jotted-down ideas.

Dan Gould

Airbnb, the website where people can list or book any space from a couch to a castle for an overnight stay, is an idea that began in a Moleskine notebook. In this video from the PSFK NYC Conference, co-founder Joe Gebbia, talks about how he started by renting out an air mattress in his San Francisco apartment to renting a variety of spaces in over 182 countries around the world.

In this video, Joe explains:

  • How casually-jotted down ideas in their Moleskine notebooks have provided most of the company’s structure and creative solutions
  • The personal experiences of participating in the Airbnb marketplace that aided in troubleshooting and developing the business
  • Why timing when launching a new community or facet to an already existing business is important
  • How to harness seemingly unrelated ideas in order to reinvigorate a business stuck in the ‘trough of sorrow’

Joe Gebbia

Airbnb

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