Tips For Content Marketing Success
Mashable provides a solid overview at how three different companies approach content marketing and offers a number of useful tips based on their successful strategies. In the post, they report that this type of marketing is booming, with the Content Marketing Institute indicating that “93% of marketing professionals create, or plan to create content marketing as part of their overall programs in the next year.”
A few of the lessons from OPEN Forum:
- Get trusted contributors to publish guest content on your properties.
- Develop a community of users around a topic (rather than around your brand), and let your brand be the host of the community.
- Don’t neglect original content authored by you. (You want to be the host and an expert).
Mashable: “How 3 Companies Took Content Marketing to the Next Level”
| TOPICS: | Advertising, Branding & Marketing, Web & Technology, Work & Business |
| TAGS: | content marketing, Hubspot, Mint.com, OPEN Forum |
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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