menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

A Day In The Life Of An Audi Driver [Video]

A Day In The Life Of An Audi Driver [Video]

A new Audi ad featuring Le Mans team leader Allan McNish.

Emma Hutchings

A striking new Audi commercial created by ad agency BBH London features Le Mans team leader Allan McNish describing what it takes to be a Le Mans driver for Audi.

Filmed using 3D live action cameras, with hand-drawn sketch style animations to enhance the experience, the 2D version is shown below and the 3D version played on Sky 3D during the Champions League final on Saturday and will also be shown in cinemas.



BBH London

[via Creative Review]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store