ABSOLUT Vodka Releases Teaser Trailer for ‘Cee Lo Distilled’
ABSOLUT VODKA and Cee Lo Green have today released a teaser trailer entitled, ‘Cee Lo Distilled’ marking the first collaboration between the brand and artist but a continuation of their history of collaborations with the likes of Jay-Z, Spike Lee, Andy Warhol and Damien Hirst. The two-part online film chronicles the day in the life of Cee Lo Green with exclusive additional content available on ABSOLUT’s Facebook page where he will function as Guest Editor for 10 days.
The brand has also created a specialty app called ‘Forget You’ (‘the ultimate break-up song’) that allows a direct link from Cee Lo to Absolut’s audience where he will be able to comment on Friends’ Relationship Status updates.
The film, a part production by The Fader, draws us closer to the world of Cee Lo, giving accesss to his family, creative and music inspirations and everyday highs and lows of his position in music.
Cee Lo Distilled Part 1 launches June 27. Part 2 goes live July 6. Both will air on Absolut’s Facebook page.
via Absolut
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A London born, now New York-based writer, events producer and cultural strategist. Kat focuses on pop-up experiences, food culture, online communities and creative entrepreneurs. Follow her on Twitter @mamakitten.
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