![Camp + King’s Work For Old Navy Pokes Fun At Fashion Ads [Video]](http://cdn.psfk.com/wp-content/uploads/2011/06/SuparTool_HiRes-e1307691535741.jpg?fedaf9)
Camp + King’s Work For Old Navy Pokes Fun At Fashion Ads [Video]
The new San Francisco-based creative agency Camp + King has launched a campaign for its client Old Navy. Two online spots, directed by Epoch Films’ Greg Bell, make fun of other fashion ads by spoofing those pretentious commercials featuring beautiful models or corporate tough guys in strange situations wearing clothes nobody wears in real life.
At the end, the viewer is told “Dress like a guy. Not that guy” and directed to dresslikeaguy.com which leads to a tab on Old Navy’s Facebook page. The “Supar Tool” and “Corporado” spots can be viewed below:
[via Agency Spy]
| TOPICS: | Advertising, Branding & Marketing, Fashion, Retail |
| TAGS: | camp + king, Fashion, Old Navy, tv commercials |
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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