Kaiser Chiefs Invite Fans to Create (and Distribute) Their Own Album

The Kaiser Chiefs‘ are inviting fans to participate in — and profit from —  the distribution of their new album,  The Future is Medieval, by creating individual, customized versions of the new body of work. Visitors to the site are invited to select 10 songs out of 20 recorded by the band for the new release, design the cover, and pay £7.50 to download the album. For those fans that want to try their hand at selling their unique version of the album, the site will offer an album page on Album HQ, where album creators can subsequently earn £1 for each copy of sold of their custom album.

We’ve been tracking alternative distribution models for digital music as of late and found this to be one of the more unique experiments we’ve seen. There’s been crowdsourced songwriting and album funding, streamed albums with storytelling components, but inviting fans to customize their own version of the album (including artwork) and to partake in profitting from its distribution and sale? First we’ve seen.

Via Kaiser Chiefs