The soda retailer is seeking companies whose ideas can be applied to drive business value for the brand.
Following the first PepsiCo 10 last year in America, which received over 400 entries, the program is back and this time hoping to discover some great startups in Europe. There is a call for companies with a ready-to-go product or service technology in the following areas:
- Social Media and/or community-based marketing
- Mobile marketing: on the phone, tablets and beyond
- Place-based technology
- Digital video
- Gaming or learning
The 10 winners will each receive £10,000 and be partnered with PepsiCo UK brands for pilot programs, with industry-leading mentors on-hand for support and guidance. The deadline for submissions is July 15th and you can watch this introductory video for more info: