Polaroid’s Best Under The Sun Collection & Contest
Polaroid Eyewear's collection features sunglasses inspired by past decades & gives you the chance to design a new pair.
- 16 june 2011
The first generation of Polaroid Eyewear‘s ‘Best Under the Sun’ collection was launched earlier this year with 10 original designs for sunglasses from the 30’s to the 80’s. The second collection is due to be released in spring 2012, also featuring unique models of past releases. This nostalgia will be offset by the Signature Collection, a design contest launching globally in spring 2013, which calls for submissions of new designs.
Entrants have the chance to become an official designer of a pair of sunglasses for the collection. Designs will be judged by a public online vote on Polaroid’s Facebook page and an internal jury. The 10 winning designers will have their name’s featured in the product’s description, will be entitled to royalties on the sale of their design and win a trip to present their design at the prestigious MIDO optical show in Milan.