Consumers may be more confused with the U.S. FDA’s new nutrition keys, rather than have a better understanding of their food’s nutritional information.
In January, food industry giants launched a new food label for the front of packaged foods—Nutrition Keys (above)—which was widely seen as an attempt to influence or divert the U.S. Food and Drug Administration’s ongoing efforts to create better labeling. The New England Journal of Medicine, Kelly Brownell, director of the Rudd Center for Food Policy and Obesity at Yale University, says that the Grocery Manufacturers Association and the Food Marketing Institute “has been given a chance to police itself and they’ve failed.”
The label includes only four mandatory categories—calories, saturated fat, sodium, and sugar—and leaves plenty of room for food companies to highlight the nutrients of their choice. So rather than making nutritional information clearer, the design might actually confuse consumers now faced with rotating nutrients, making it more difficult to compare products. GOOD