Time Spent On Mobile Apps Has Surpassed Web Browsing [Headlines]
Mobile app analytics firm Flurry has released a new study that shows that people are using 9% more time daily on mobile apps as compared to web browsing in terms of number of sessions.
Mobile app analytics firm Flurry is releasing a new report today comparing the daily engagement of smartphone users on mobile apps vs. web browsing on the PC. Flurry says that daily time spent in mobile apps has now surpassed web consumption.
The average user now spends 9% more time using mobile apps than the Internet. In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web. This compares to 66 minutes on mobile apps daily in December of 2010, and 70 minutes spent daily on the web. And June, the average user spent just under 43 minutes a day using mobile applications versus an average 64 minutes using the Internet. TechCrunch