Will Nike Be Selling Ice Cream Out Of A Truck This Summer?

An upgrade to the traditional ice cream vendor will see this Nike vehicle selling shoes and merchandise through the warmer months.

The quintessential sound of a neighborhood in the summer is the ice cream truck.¬†Nike Sportswear has released a video teaser promo for an ice cream truck seemingly packed with sneakers and sportswear. Branded with the slogan’Always On,’ the campaign appears to be geared towards a summer streetball tournaments and maybe even a Battle of the Boroughs.

Nike Sportswear