Will Nike Be Selling Ice Cream Out Of A Truck This Summer?

An upgrade to the traditional ice cream vendor will see this Nike vehicle selling shoes and merchandise through the warmer months.

Kat Popiel
Kat Popiel on June 24, 2011. @mamakitten

The quintessential sound of a neighborhood in the summer is the ice cream truck. Nike Sportswear has released a video teaser promo for an ice cream truck seemingly packed with sneakers and sportswear. Branded with the slogan’Always On,’ the campaign appears to be geared towards a summer streetball tournaments and maybe even a Battle of the Boroughs.

Nike Sportswear