menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Benjamin Palmer: Brands as People [Headlines]

"I really want brands to be disarming, to be more normal. To live up to the human aspirations that are part of their heritage. To integrate with us and be as dumb and smart and socially responsible and friendly as you or me."

Piers Fawkes, PSFK

“I really want brands to be disarming, to be more normal. To live up to the human aspirations that are part of their heritage. To integrate with us and be as dumb and smart and socially responsible and friendly as you or me. I figure that things will work out better if all the people in this industry feel like it’s not only OK to be human about it, but it’s actually the goal.” Benjamin Palmer of Barbarian Group

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth