“I really want brands to be disarming, to be more normal. To live up to the human aspirations that are part of their heritage. To integrate with us and be as dumb and smart and socially responsible and friendly as you or me.”

“I really want brands to be disarming, to be more normal. To live up to the human aspirations that are part of their heritage. To integrate with us and be as dumb and smart and socially responsible and friendly as you or me. I figure that things will work out better if all the people in this industry feel like it’s not only OK to be human about it, but it’s actually the goal.” Benjamin Palmer of Barbarian Group

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