BERG London amazed us all last year with their speculative exploration of future media surfaces with Dentsu London, and they’re using their ability to wring latent value from dormant media systems again with their latest project with Icon Magazine.
They’ve updated the common receipt to make a visually interesting mini work of art . Their approach combines the sort of personalised content curation increasingly popular in the web 2.0 transformed network landscape with information visualization aesthetics. As BERG notes:
We’ve added semi-useful info-visualisation of the foods ordered based on “what the till knows” – sparklines, trends – and low-tech personalisation of information that might be useful to regulars. Customers can select events or news stories they are interested in by ticking a check box.
We think the humble receipt could be something like a paper “app” and be valuable in small and playful ways.