menu

Ecohols: Sustainable Alcohol In Tetra Pak Cartons

Ecohols: Sustainable Alcohol In Tetra Pak Cartons
Advertising

Would the image of alcoholic spirits change if they were packed in cartons instead of the classic beverage bottles?

Kyana Gordon
  • 30 july 2011

Designer, Jörn Beyer aka Jørn, based in Düsseldorf, Germany has revamped the packaging of major spirit brands, to see if people’s product decisions would be affected by replacing their signature glass bottles with Tetra Paks. The resulting series called ‘Ecohols’ displays the labels of Jack Daniels, Absolut Vodka and Jägermeister on ordinary beverage cartons. What remains of the brand, is it just about the name, its contents, or the total package?

Click the images below to see more:

Jørn

PSFK curates the week’s top content to give you a digest of everything that is trending both on and offline right now. Click here to download the PDF version.

+#advertising
+#design
+Advertising
+Design
+Design Update
+Europe
+Need to Know
+package design
+Product Design
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Arts & Culture Yesterday
Fashion Yesterday
No search results found.