Would the image of alcoholic spirits change if they were packed in cartons instead of the classic beverage bottles?
Designer, Jörn Beyer aka Jørn, based in Düsseldorf, Germany has revamped the packaging of major spirit brands, to see if people’s product decisions would be affected by replacing their signature glass bottles with Tetra Paks. The resulting series called ‘Ecohols’ displays the labels of Jack Daniels, Absolut Vodka and Jägermeister on ordinary beverage cartons. What remains of the brand, is it just about the name, its contents, or the total package?
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