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Perfume Packaging Embodies Sustainable Brand Ethos

Perfume Packaging Embodies Sustainable Brand Ethos
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Innovative perfume packaging for a New Zealand-based brand wins at HBA’s International Package Design Awards.

by Don Michael Acelar De Leon
  • 6 july 2011

Pacific Perfumes, a New Zealand-based brand of perfumes and soaps, unveils an artisan line of solid perfumes with packaging that evokes a genuine sense of simplicity, authenticity, and environmental sustainability. Designed by Mike Peters, a student at the School of Design in Wellington, the packaging consists of twine and recycled paper, while the main container is made of wood with a snap-together system that holds the solid perfume together. The down-to-earth design approach was recently given top marks at the recent International Package Design Awards. From Pacific Perfumes:

In creating this range we had a vision – to go far beyond the plastic box, to be innovating and surprising. We felt strongly that the packaging needed not only to reflect the spine of the perfumes – untainted, unbound and symbolizing unlimited passion – but it also needed to heighten the entire experience, to have a story to tell.

Pacific Perfumes

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