Russell Davies: Secondary Attention And The Little Boxes Of Sound

Head of Planning at Ogilvy says that sound is screenless design - and a great way to connect technology and people.

Piers Fawkes Piers Fawkes on July 8, 2011. @piers_fawkes

It’s struck me recently that I’m a little obsessed with screenless design. I bought this book the other day, and it’s great – but it’s depressing how much of it depends on a gloomy room. Screens and projections are lovely but they tend to demand an accommodating context. It’s all about them.

On reflection that’s one of the things I like about the bikemap. It mostly just sits there, inert and quiet, like an ornament or a piece of furniture. It doesn’t glow. (Much)

Anyway. Sound is also screenless design. It’s a great way to connect computation and people – it’s just not used much. I’m always really struck at design conferences how many designers didn’t seem to have an audio channel.

 

SAP from russelldavies on Vimeo.

I was trying to get at that a bit with this SAP idea. Yes, some of the time it’s an active thing – the bit illustrated here – but most of the time it’s supposed to be just a little radar ping at the back of your attention.

And this brilliant post from Phil made me realise how much the device oriented bits of sound design and behaviour is also focused on Primary Attention. The Walkman gave us personal soundtracks, I wouldn’t be without mine, but they’re a powerful drug and there’s a difference between listening to sound in your head and listening to sound in the world. Maybe, in fact, there’s a more important difference – between listening and hearing.

(I suspect this explains some of the reason why ‘the kids’ listen to their music through the speakers on their phones. Obviously it’s partly just because it annoys the rest of us, but some of it must also be about creating a shared social space, a shared soundtrack.)

RJDJ and Papa Sangre, for example, are both brilliant and fun but they’re both about Primary Attention. They’re designed for headphones. They’re tools for listening.

But sound should be about more than that. It does other stuff, stuff that needs exploring. How about media that aspires to the condition of Woman’s Hour, of radio. Stuff that sits in the background, creating quiet context and occasionally snagging attention.

radio radio

One version of this I love is the idea of a small box of sound. Something that embodies a particular channel, that contains all it needs, speaker, power, media, the minimum of buttons to press, no menus to scroll through. Like a transistor radio that only receives one channel.

sound boxes

Continue reading the rest of ‘Secondary Attention And The Little Boxes Of Sound‘  at Russell Davies’ Blog

Kindly republished with permission. Davies is Head of Planning at Ogilvy, a partner at RIG and a founder of Newspaper Club.