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The Real World Gets The Lego-fied In A New Mural Series

The Real World Gets The Lego-fied In A New Mural Series
Advertising

Professional LEGO artist Nicholas Foo's murals transform your surroundings into tiny building block fun.

Dylan Schenker
  • 28 july 2011

A new series of murals is putting a LEGO-spin on augmented reality. While not actually true AR, when standing in front of the ads they line up directly with their background creating a illusory LEGO-fication effect as if to transform our world into a brick-built universe. The murals, which won a Silver Outdoor Lion at the Cannes International Festival of Creativity, were designed by professional LEGO artist Nicholas Foo in collaboration with Ogilvy’s creative design team. They are currently installed at select bus stops in Singapore.

LEGO

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+#culture
+Advertising
+ar+
+Asia
+augmented reality
+Cannes
+cities
+culture
+Design
+Ideas
+Lego
+ogilvy
+technology
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