Dockers Turns It’s Facebook Photo Strip Into A Slot Machine
Last week, DraftFCB turned the Dockers Facebook page into a ‘Slot Machine’ for a chance to win a free pair of Alpha Khaki pants. The photo strip at the top of the page reloaded with a new set of characters every time the user clicked refresh. The first person to tweet a screenshot of the page when it read ‘ALPH@’ to @DockersKhakis won a pair of their new Alpha Khakis. This innovative use of social media was a first for Facebook.
| TOPICS: | Advertising, Branding & Marketing, Fashion, Web & Technology |
| TAGS: | alpha khakis, brand Facebook pages, dockers, Facebook, slot machine |
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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