Welcome to GIF.TV, the Internet’s digital equivalent of a neverending amusement park, where the idea of entertainment is driven by humor, nostalgia, and, memes. Click the remote control to a different channel and enjoy a frenzied kaleidoscope of repeating images, guaranteed to keep you distracted endlessly. Who knew that the Graphics Interchange Format (GIF), a bitmap image format introduced by CompuServe in 1987 would evolve into its own television channel.
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Neil Blumenthal. Building A Brand Ethos Through Vulnerability [PSFK 2013]
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