Tomorrowland, a section of Disneyland in California, features an augmented reality mirror that acts as an entertaining and novel way to shop for children’s clothes. This mirror is a large, high-definition screen with a hidden camera that displays video of the user, tracks their movement and is able to overlay virtual clothing onto their body. Unlike other AR devices, the Disney AR mirror simulates cloth physics and allows the virtual outfits to move naturally with the viewer’s body. Besides traditional apparel, cartoon character and movie franchise items are available to sample, including Pippi Longstocking’s hair and Star Wars Stormtrooper helmets.
Disneyland, 1313 S. Disneyland Drive, Anaheim, CA, USA
As featured in the Future of Retail report.