![Pop Up Shop Understands That Eating Ice Cream Isn’t The Same Without The Beach [Pics]](http://www.psfk.com/wp-content/uploads/2011/08/Dri-Dri-at-St-Martins-Lane-by-Elips-Design_2.jpg)
Don’t be fooled by the pink parasols, chairs and yellow striped boardwalk, you’re not at the beach. But Elips Design has the right idea by combining a beach themed interior with the artisanal Italian gelato of UK company Dri Dri. This initiative is the latest pop-up shop project to take over the storefront of the St. Martins Lane Hotel in London.
Images by Carlo Carossio via Dezeen.
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