Naked Pizza co-founder Robbie Vitrano was one of the surprise speakers at the PSFK Conference NYC 2011. Here, he talks about how a fresh approach to food production, and the creation of a cohesive brand image goes beyond a simple rethinking of the concept of fast food.

In a short video Robbie tells the PSFK audience how his goal of bringing people together over what they eat, reveals the power of physical connectedness in the digital age.

Image via Inc.

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