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Retail Store Integrates Mobile Phones For In-Store Purchases, Offline Delivery

Retail Store Integrates Mobile Phones For In-Store Purchases, Offline Delivery
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This store leverages the power of smartphone technology by placing QR codes and NFC data loops onto the price tag of each product

Piers Fawkes, PSFK
  • 2 august 2011

South Korean mobile network operator, SK Telecom, has opened a high-tech retail outlet in Seoul named the Q-Store. This store leverages the power of smartphone technology by placing QR codes and NFC data loops onto the price tag of each product. Shoppers can choose to browse the shelves by scanning QR codes or by waving their phones over NFC tags. When this happens, extra information is automatically displayed about the selected product on their phone.

Though products can be purchased in-store, customers are also given the option to buy them online and have them delivered to their home for a savings of between 10% to 40%.

SK Telecom

As featured in the Future of Retail report.

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