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Seth Godin: The Inevitable Outcome Of Marketing Fear [Headlines]

"Fear can be used as a tactic, but it's almost never the end goal of marketing. The problem with using it as a tactic is that it's so easy to do, organizations almost always forget the real point of the exercise."

Piers Fawkes, PSFK

“Fear can be used as a tactic, but it’s almost never the end goal of marketing. The problem with using it as a tactic is that it’s so easy to do, organizations almost always forget the real point of the exercise.” Seth Godin