menu

Seth Godin: The Inevitable Outcome Of Marketing Fear [Headlines]

Advertising

"Fear can be used as a tactic, but it's almost never the end goal of marketing. The problem with using it as a tactic is that it's so easy to do, organizations almost always forget the real point of the exercise."

Piers Fawkes, PSFK
  • 14 august 2011

“Fear can be used as a tactic, but it’s almost never the end goal of marketing. The problem with using it as a tactic is that it’s so easy to do, organizations almost always forget the real point of the exercise.” Seth Godin

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.