John Puterbaugh, founder of Nellymoser, has over 20 years experience in mobile commerce and rich media marketing. He spoke at the 2011 PSFK Conference in New York City about mobile tagging and how it can be incorporated with editorial.
In this video John discusses:
- How to achieve the best results with mobile tagging
- Placement of a QR code or Microsoft tag and how it can drastically affect your results
- Leading the reader from ‘print to mobile to social’
- The importance of having a strong Call to Action