Fashion retailer Topshop has created a virtual fitting area for the new ‘dress up’ collection debuting in its Moscow, Russia store. Shoppers approach a display connected to a hacked Microsoft Kinect that automatically maps in-store garments onto their bodies. Available merchandise can be explored by ‘pressing’ gesture-controlled virtual buttons, cycling through inventory and sampling different sizes and colors.

Topshop, Ploshad Kievskogo Vokzala Square, 2, Moscow, Russia

Topshop

As featured in the Future of Retail report.