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Virtual Fitting Room Uses Augmented Reality For Trying On Outfits

Virtual Fitting Room Uses Augmented Reality For Trying On Outfits
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Fashion retailer Topshop has created a virtual fitting area for the new “dress up” collection debuting in its Moscow, Russia store.

Piers Fawkes, PSFK
  • 12 august 2011

Fashion retailer Topshop has created a virtual fitting area for the new ‘dress up’ collection debuting in its Moscow, Russia store. Shoppers approach a display connected to a hacked Microsoft Kinect that automatically maps in-store garments onto their bodies. Available merchandise can be explored by ‘pressing’ gesture-controlled virtual buttons, cycling through inventory and sampling different sizes and colors.

Topshop, Ploshad Kievskogo Vokzala Square, 2, Moscow, Russia

Topshop

As featured in the Future of Retail report.

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+#culture
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+Clothing
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+Design
+digital
+dressing room
+Electronics & Gadgets
+Entertainment
+experience
+Fashion
+fitting room
+Ideas
+Luxury
+merchandise
+microsoft kinect
+Moscow
+PSFK
+Retail
+Russia
+shopper
+shopping
+store
+technology
+topshop
+virtual
+Work & Business
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