Virtual Fitting Room Uses Augmented Reality For Trying On Outfits

Fashion retailer Topshop has created a virtual fitting area for the new “dress up” collection debuting in its Moscow, Russia store.

Fashion retailer Topshop has created a virtual fitting area for the new ‘dress up’ collection debuting in its Moscow, Russia store. Shoppers approach a display connected to a hacked Microsoft Kinect that automatically maps in-store garments onto their bodies. Available merchandise can be explored by ‘pressing’ gesture-controlled virtual buttons, cycling through inventory and sampling different sizes and colors.

Topshop, Ploshad Kievskogo Vokzala Square, 2, Moscow, Russia

Topshop

As featured in the Future of Retail report.

Comments

Quantcast