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Demand At Target For Fashion Line Crashes Web Site [Headlines]

Design & Architecture

The launch of Missoni's new line for Target attracted so much web traffic that the discount store's website was down for most of the day on Tuesday.

Amelia Riley Swan
  • 15 september 2011

Target’s Web site came crashing down on Tuesday as Missoni-loving fashion devotées invaded, scrambling to buy the high-end Italian designer’s clothes for a song.

With its limited-edition Missoni for Target line, introduced on Tuesday, and other low-price designer collections, Target has been trying to position itself as the chicest of the discount stores. Missoni’s clothing usually costs in the hundreds or thousands of dollars, but it had designed a number of cheaper items for Target, like a $40 skirt in its signature zigzag design and a $600 patio set. However, the limited-edition fashions were more limited than Target might have wanted. New York Times

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