MBA Online has visualized the data provided to AdAge by Magid Generational Strategies. The resulting infographic breaks down media consumption during different time periods and into five generations: Baby Boomers (47-65), Generation X (30-46), Adult Millennials (18-29), Teen Millennials (13-17), and iGen(12 and under). Percentages don’t add up to 100% since more than one type of media can be consumed at any given time.
Though various insight can be extracted from the data presented, perhaps most notable, is that fact that gaming is still popular with Adult Millennials on down between 8pm-11pm and television between 8-11pm is still by far the most effective way for advertisers to reach each generation, but especially baby boomers. Nearly half of Adult Millennials are using Facebook between 9-5pm, and the consumption of books for both Adult and Teen Millennials is discernibly absent or paltry at nearly all times.
See the infographic below for specific details.