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Kevin Kelly: Reverse The Flow Of Customer Data [Headlines]

"By reversing the direction of information flow one can create a "reverse market" [where] the customer dictates the terms of sale."

Piers Fawkes, PSFK

“Among the most exciting innovations are new vendors that send a bot around to comparison shop for you… By reversing the direction of information flow one can create a “reverse market” [where] the customer dictates the terms of sale.” Kevin Kelly

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The Future of Retail 2015

A Manifesto To Reinvent The Store