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Kevin Kelly: Reverse The Flow Of Customer Data [Headlines]

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"By reversing the direction of information flow one can create a "reverse market" [where] the customer dictates the terms of sale."

by Piers Fawkes, PSFK
  • 19 september 2011

“Among the most exciting innovations are new vendors that send a bot around to comparison shop for you… By reversing the direction of information flow one can create a “reverse market” [where] the customer dictates the terms of sale.” Kevin Kelly

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