Louis Vuitton’s Store Within A Store Comes With Velvet Rope & Lines

In London, the PSFK team saw Louis Vuitton bring to life the 'Store Within A Store' trend found in our Future of Retail report.

Piers Fawkes, PSFK
Piers Fawkes, PSFK on September 14, 2011. @piers_fawkes

Last week, the PSFK team was in London to present the 2011 version of the Future of Retail report. To prepare for the salon, we toured London’s famous department stores Selfridges to see how brands were exploring new trends.

Towards the end of our tour we saw Louis Vuitton bring to life the ‘Store Within A Store’ trend found in the report. The luxury fashion brand created a special enclosed environment that comes with red rope and extra security. It seems to have created an allure as there was a queue of shoppers waiting to get in.