PSFK sat down with the President of the online men’s fashion store who wants to build trust and educate customers to help them buy the right look.
As part of our ongoing research on the Future of Retail we recently wrote about Park & Bond, a new online men’s retail environment that merges editorials and individual advice with online clothes shopping. The Park & Bond experience is built around how men shop and choose their clothes, and as such, places education and recommendations at the center of their approach.
We interviewed Park & Bond President John Auerbach who told us about his vision for the future of retail: A new way of shopping that focuses on personalization and shopping from ‘full looks’ in online editorials. Check out what he had to say: